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AR graphics in broadcasting creates a more engaging and insightful analysis of events, while AR on personal devices is a novel marketing introduction, increasing fan engagement.Īs media competition intensifies for sports rights with the rise of over-the-top (OTT) platforms, broadcasters will invest in more sophisticated technology to attract or keep contracts and engage with fans. Research and innovation by big teams will trickle down to smaller sports teams and federations.įan experiences in broadcasting and mobile devices offer the most lucrative and accessible opportunities for AR integration.

New and innovative AR use cases are regularly being announced, which will pave the way for widespread AR adoption in the industry, as evidenced by Manchester City Football Club announcing plans to create a virtual stadium in the metaverse in February 2022. For example, the AR line of scrimmage in the NFL was premiered by ESPN in 1998. Here’s what to look for during Cisco’s fourth and final fiscal quarter of 2022.DUBLIN-( BUSINESS WIRE)-The 'Augmented Reality (AR) in Sport - Thematic Research' report has been added to 's offering.ĪR is establishing itself in specific areas of sports.

Investors say that Cisco has been facing more headwinds than its networking peers, including Arista Networks, Juniper Networks, and Extreme Networks as the company gets set to report its fiscal fourth quarter on Wednesday evening. “While the quarter clearly didn’t play out exactly as expected, demand remains solid and the fundamentals of our business remains strong,” said Cisco Chairman and CEO Chuck Robbins during the company’s most recent earnings call in May. At the same time, however, Cisco noted record-breaking customer demand and software and product order backlog. For fiscal Q3 2022 which ended April 30, Cisco’s revenue stayed relatively flat at $12.83 billion compared to $12.80 in the year-ago quarter. The San Jose, Calif.-based company disappointed investors in May after offering a weaker than expected guidance. As such, the networking giant is forecasting revenue declines for its next and final quarter of the year, due to drop on Wednesday. Nearly every industry is running up against tremendous supply chain challenges and shortages, but Cisco Systems was hard hit during its most recent fiscal Q3 2022 quarter due to some unexpected events - namely, Russia’s war on Ukraine and COVID-19-related closures in China, in addition to the global supply chain crisis.

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